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Samsung Australia

Client:
Samsung Australia
Designer:
Cheil Australia
Duration:
4 Weeks

Project Details

Samsung Australia has revealed its state-of-the-art store in Werribee, a unique retail environment that blends the old with the new. The one of a kind design incorporates rectilinear shapes in addition to softly rounded forms, and strategically placed LED lighting. As a result, the store’s captivating atmosphere promotes connection and shared experiences. The addition of dramatic architectural angles adds visual interest and serves as frames, guiding customers towards the inviting interior. Thanks to its modular design, the store offers flexibility and ensures ultimate comfort and convenience for customers. The innovative design from Cheil Australia for the Samsung store reflects commitment to blending functionality and aesthetics.

The store goes beyond a typical retail experience, aiming to immerse customers in the world of Samsung products. With thoughtful design elements carefully curated throughout the space, it is a hub for technology enthusiasts, encouraging exploration and engagement. The store’s adaptability allows for an ever-evolving experience, simultaneously ensuring that customers always find something new and exciting to discover.

The combination of both unique design features and adaptability fosters a sense of community within the store. Samsung Australia recognises the importance of bringing people together and creating a space where customers can connect and share their experiences with Samsung products. The store transforms the traditional retail experience into something extraordinary by prioritising customer interaction.

With its strategic location in Werribee, Samsung Australia aims to reach a wider audience and provide an exceptional retail experience. The store is a testament to Samsung’s dedication to innovation and customer satisfaction, showcasing their cutting-edge products in a visually stunning and user friendly environment. Thoughtful design choices and a commitment to fostering a sense of community immerses customers in the world of Samsung products. Owing to its captivating atmosphere and innovative features, the store redefines the retail experience and cements Samsung’s position as a leader in the technology industry.

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